After a user shared a photo taken in IKEA Canada’s cafeteria and tagged them, the brand reshared the post with a fun sticker. This kind of content doesn’t have to be too pretty, either. It only takes a second for the business to share the post, and it’s a nice change from the polished brand-generated content that’s usually on a company’s Instagram. For example, a fashion blogger that takes photos in a cool pair of shoes and then tags the shoe company has provided UGC for the shoe company.
UGC, or user-generated content, is a rich source of engaging content for brands and creators alike. Life hack: you don’t even have to make your own content to post a cute Instagram story. This creates an intriguing image that is tempting to click on and learn more about-like a lift-the-flap book. Similar to the above, you can use a sticker to obscure a photo that you’ve posted or shared to your feed. Reels are cut off after 15 seconds, but if you want to learn how to share a whole 60-second Reel to your Story, you can check out this video: There’s plenty of “New Post” stickers that perfectly sum up that action. To make sure your content is still reaching those people, you can share new posts (or Instagram Reels) to your story - ideally, adding something like text or a sticker to make it more engaging. Some users only view Instagram stories and don’t scroll through their feeds at all.
You might notice that your stories are getting more views, likes and overall engagement than your Instagram feed posts are. Share a Reel or feed post with a “new post” sticker 32 Instagram story ideas for more views and engagement Cute Instagram story ideas 1.
Easily customize them in Canva, and take your Story game to the next level today. Bonus: Claim your free pack of 30 Instagram Story background templates created by Hootsuite’s professional graphic designers.
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